RADICAL HOME
From April 21st to 26th
Hall 22P, booth B30
Salone del Mobile, Milano
What happens when Italian Radical Design, the radical design group par excellence, takes over the space to showcase its own vision of the home? Gufram, Memphis, and Meritalia® - brought together for the first time - tear away the veil of theory and put radical living into practice.
Gufram’s pop domestic sculptures, Memphis Milano’s decorative revolutions, Meritalia®’s material experiments: what better furniture for the radical home? Italian Radical Design raises walls to welcome a kaleidoscope of creativity, from groundbreaking innovations to milestones in the history of Italian design. Not an insuperable boundary, but a safe haven for a new kind of furniture, one that generates truly original combinations and opens—literally—the door to a new concept of home, where even everyday objects can be extraordinary.
Sin dalla sua fondazione nel 1987, Meritalia® è sospinta da una senso di giocosa libertà che contraddistingue il suo intrinseco pop-modernismo: non solo una posizione intellettuale che critica la stabilità e celebra l’eterogeneità, ma una vitalità felicemente incoerente che genera oggetti quotidiani del desiderio.