Multiplicity and wonder conquer their space in the centre of the room. Meritalia®’s aptitude for living rejects all that is static and normative and transforms reality into a prism of visions, which continually overlap-mix-superimpose to build new scenarios every time. Multiplicity and marvel: two concepts embedded in the objects representing Meritalia®, a brand that embodies a specific kind of radical attitude made in Italy, pop and flamboyant, rooted in the everyday and still made up of dreams, global and still certain of its local roots.
The brand stands as an incubator of multifaceted creativity, able to grasp the desires of a society that continually questions itself, and wants the space to respond to its will to constantly reconfigure itself. Meritalia® denies the symmetry – and boredom – of the traditional living room, its tedious respectability, through a continuous reinvention of ordinary objects, from the sofa to the coffee table, from the chair to the armchair, turning them from mundane things into extraordinary icons.
Meritalia® is reaction, conscious denial of any rule: not coherent, not compliant, not monotonous. The objects it produces are, by nature, non-static. The opposite: not just objects but tools, at complete disposal of those who want to experience domesticity freely, creating a personal and unscrupulous living vocabulary. This nonconformist matrix has attracted the most visionary creatives in the history of design, providing Meritalia® with a unique, heterogeneous and profoundly radical catalogue, proudly conscious and inconsistent at once.
Architects and designers have dealt with the radical identity of the brand, contributing to the evolution of Meritalia® over the years. Among these are Mario Bellini, Achille and Piergiacomo Castiglioni, Carlo Contin, Massimiliano and Doriana Fuksas, Alessandro Mendini, Fabio Novembre, Gaetano Pesce, Italo Rota, Carlo Scarpa, Afra and Tobia Scarpa, to name a few.
The forms imagined by these creators are then brought to life thanks to a manufacturing attention rooted in Italian craftsmanship: intelligent and prescient, capable of understanding the potential of the unexpected and directing tireless research and experimentation towards the most suitable material and technical solution. Meritalia® functions as both a safe haven and forge for the most disparate minds and the most capable hands, and now it continues to support dialogue and collaboration with conviction, always pushing for innovation.
